Integrated Campaign Manager

The Role The Integrated Campaign Manager for Professional & Business Services is responsible for planning, executing and optimising multi-channel, multi-region marketing campaigns that drive awareness, engagement, pipeline and revenue across the Professional and Business Services segments. You will own the end-to-end campaign lifecycle, partnering closely with Product Marketing, Field Marketing, Digital Marketing, the Creative team, Business Development, Customer Success and Sales to deliver compelling buyer journeys that resonate with key decision-makers including CFOs, COOs, Managing Partners, Practice Leaders, Finance Directors and IT stakeholders. Working within Unit4’s integrated campaign model, you will translate market insights into impactful content campaigns that address industry and persona challenges such as margin pressure, resource utilisation, M&A integration, project profitability, AI adoption and operational efficiency. Key Responsibilities Campaign Strategy & Planning Develop and execute integrated campaign plans aligned to Unit4’s growth objectives within Professional & Business Services. Build audience-centric campaign strategies based on market trends, customer insights and competitive intelligence. Define campaign objectives, messaging frameworks, content requirements and success metrics. Create quarterly and annual campaign roadmaps aligned with business priorities and revenue targets. Integrated Campaign Execution Manage the development and delivery of multi-channel, campaigns, creating content that resonates and is delivered across web, email, social media, digital advertising, webinars, analyst programmes, PR, events, ABM initiatives and customer advocacy programmes. Coordinate campaign activity across global and regional teams to ensure a consistent customer experience. Partner with Creative, Content and Digital teams to produce engaging assets that support the buyer journey. Sales & Business Development Alignment Work closely with Sales and Business Development leadership to align campaigns with target accounts, pipeline priorities and territory plans. Develop campaign assets, toolkits, messaging guides and activation plans to support field execution. Support regional teams to ensure effective lead management, campaign attribution and handoff processes to maximise conversion and pipeline impact. Vertical Market Expertise Become a recognised go-to-market expert in the Professional & Business Services sector. Understand key industry and persona challenges including project profitability, resource utilisation, cash-flow management, service delivery efficiency, growth through acquisition, digital transformation and AI adoption. Collaborate with Product Marketing & PR agency to create compelling thought leadership and industry-specific narratives.. Performance Management Monitor and analyse campaign performance across the funnel. Full campaign budget management Track key metrics including engagement, Marketing Qualified Opportunities (MQOs), pipeline contribution, influenced revenue and ROI. Use data and insights to optimise campaign effectiveness and inform future planning. Present results and recommendations to marketing and business stakeholders. What You'll Bring Experience Experience marketing to Professional Services, Business Services, SaaS or ERP audiences. Strong B2B marketing experience, with a strong focus on integrated campaigns, demand generation or industry marketing. Demonstrated success creating campaigns that drive measurable pipeline and revenue outcomes. Experience working closely with sales organisations and supporting account-based marketing programmes. Team player who can effectively collaborate across borders, cultures and time-zones. Skills Strong campaign planning and project management capabilities. Excellent communication and stakeholder management skills. Deep understanding of modern demand generation and buyer journeys. Data-driven mindset with strong analytical capabilities. Ability to balance strategic thinking, content creation with hands-on execution. Comfortable operating in a fast-paced, global environment. Technology Experience AI tooling such as Co-Pilot or Claude ABM platforms such as 6sense. Campaign reporting and dashboarding solutions. Understanding of marketing automation, target audience segmentation, multi-medium campaign delivery Who we are? We are a people-first community that nurtures all the areas that surround your working experience. With us, you’ll be surrounded by a high-performance team that supports your authentic self and celebrates your uniqueness. We believe that ‘How work should feel’ is an evolving statement. Work goes beyond tasks and everyday responsibilities it’s about feeling valued, empowered, promoted, impactful, seen, and appreciated. We are reimagining how work makes people feel. What we offer? a culture built on trust and accountability - giving you the freedom and autonomy to be successful and make an impact balance - with our Flexible Leave Paid Time Off policy, remote working opportunities, Global Wellbeing Days, and other great benefits growth opportunities - we provide the tools and guidance required so that you can focus on what really matters to you and so, ultimately, you can achieve your best work talented colleagues, role models and mentors - work, learn and be inspired by some of the best talent in the software industry a commitment to sustainability - with initiatives such as our Environmental, Social, and Governance strategy and Act4Good programme a safe and inclusive working environment – supported by our Employee Resource Groups, which are open to all. Our commitment to equity Unit4 is committed to ensuring equal opportunity for everyone. We make our hiring decisions solely based on skills, qualifications, and our current business needs. We know that diversity brings fresh perspectives, ideas, and solutions to our company. This is the essence of our culture. We also welcome and encourage people who are pregnant and/or parents-to-be to apply. If you would like to know more about our commitment to diversity, visit our blogs: Our focus to DEI remains central to who we are Inclusive hiring at Unit4: Building equal opportunities for all This role may require security clearance required for customer projects and access to sensitive (customer) data. That means that after you have accepted our offer, we could ask for background checks. Subject to applicable local laws, such security checks may require disclosure of personal information including criminal record declaration, right to work, personal identification and work history. No worries though – we'll handle it according to local privacy laws and keep your info safe. Questions? Feel free to reach out! Meet Unit4. With over 40 years of heritage, we’re an agile, fast growing, Cloud company that is on a mission to redefine Enterprise Resource Planning (ERP) for mid-market people-centric organisations. With our innovative, self-driving, adaptive and intuitive software, our customers can spend more time on meaningful high-value work. At the heart of what we do lies a simple yet profound purpose: Improve how people work by focusing on what truly matters. — A powerful statement that enables different priorities for different people. We’re shaping how work should feel, and we empower our people by providing them with the right tools to achieve the autonomy they need - it's what makes us unique Originally posted on Himalayas