CRO / Landing Page Specialist

CRO / Landing Page Specialist Latin America | Target Compensation: Approximately $4,000/month ROLE OVERVIEW Ride The Wave helps home-service businesses generate qualified inbound leads through organic, community-driven marketing. We are seeking a data-driven CRO / Landing Page Specialist to improve conversion performance across landing pages and marketing funnels, turning traffic into measurable business results. KEY RESPONSIBILITIES Build, audit, and optimize landing pages and lead-capture forms. Improve marketing funnels and align landing-page messaging with campaign creative and audience intent. Plan and run A/B tests on headlines, layouts, calls to action, forms, and page elements. Analyze conversion rates, funnel drop-off, lead quality, and user behavior; recommend prioritized improvements. Set up and validate tracking and analytics, and report on performance and testing outcomes. Partner with marketing and creative teams to improve lead-generation results. REQUIRED QUALIFICATIONS Hands-on experience in conversion rate optimization, landing pages, and lead generation. Strong understanding of Meta Ads, performance marketing funnels, and attribution. Experience with landing-page builders, analytics tools, and A/B testing platforms. Able to translate data into clear experiments and measurable improvements. Analytical, organized, and comfortable working independently with a distributed team. Originally posted on Himalayas