Paid Media Specialist · Skills Database

About the role

We are looking for a data-driven and results-oriented Paid Media Specialist to join our growing marketing team. In this role, you will be responsible for planning, launching, managing, and optimizing paid advertising campaigns across multiple digital platforms to drive lead generation, customer acquisition, and revenue growth. The ideal candidate has a strong analytical mindset and hands-on experience managing paid media campaigns. You will monitor campaign performance, optimize budgets, conduct A/B testing, analyze key metrics, and collaborate with marketing and creative teams to maximize return on ad spend (ROAS) and achieve business objectives. If you are passionate about digital advertising, performance marketing, and continuous optimization, we'd love to hear from you. Requirements Experience as a Paid Media Specialist, Performance Marketing Specialist, PPC Specialist, Digital Marketing Specialist, or a similar role. Excellent verbal and written communication skills in English. Proven experience managing paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other digital advertising platforms. Strong understanding of campaign optimization, audience targeting, bidding strategies, and budget management. Experience tracking and analyzing campaign performance using Google Analytics (GA4), Google Tag Manager, Looker Studio, or similar reporting tools. Experience conducting A/B testing and optimizing campaigns based on performance data. Strong analytical, organizational, and problem-solving skills. Familiarity with conversion tracking, attribution models, and marketing funnels. Ability to manage multiple campaigns and priorities in a fast-paced remote environment. Experience with SEO, landing page optimization, or marketing automation platforms is a plus. Google Ads, Meta, or LinkedIn Advertising certifications are a plus. By applying to this position, we'll create your Simera Professional Key (SPK) — a unique key that helps you connect with employers, stand out, and secure the right match. Originally posted on Himalayas

Skills mentioned in the listing

SEOPPCGoogle AdsMeta AdsGoogle AnalyticsGA4Marketing automationDigital marketingA/B testingLead generationGoogle Tag Manager

Recognised skills are extracted from the supplied description using canonical names and aliases. They are mentions, not verified essential requirements. Check the source advert for the employer’s full requirements and location restrictions.

Why these skills appear

SEO · requirement-context
campaigns and priorities in a fast-paced remote environment. Experience with SEO, landing page optimization, or marketing automation platforms is a plus. Google Ads, Meta, or LinkedIn Advertising certifications are

PPC · mentioned
ments Experience as a Paid Media Specialist, Performance Marketing Specialist, PPC Specialist, Digital Marketing Specialist, or a similar role. Excellent verbal and written communication skills in English. Proven ex

Google Ads · mentioned
unication skills in English. Proven experience managing paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other digital advertising platforms. Strong understanding of campaign optim

Meta Ads · mentioned
ills in English. Proven experience managing paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other digital advertising platforms. Strong understanding of campaign optimization, aud

Google Analytics · mentioned
dget management. Experience tracking and analyzing campaign performance using Google Analytics (GA4), Google Tag Manager, Looker Studio, or similar reporting tools. Experience conducting A/B testing and optimizing ca

GA4 · mentioned
Experience tracking and analyzing campaign performance using Google Analytics (GA4), Google Tag Manager, Looker Studio, or similar reporting tools. Experience conducting A/B testing and optimizing campaigns based on p

Marketing automation · requirement-context
-paced remote environment. Experience with SEO, landing page optimization, or marketing automation platforms is a plus. Google Ads, Meta, or LinkedIn Advertising certifications are a plus. By applying to this posit

Digital marketing · mentioned
e as a Paid Media Specialist, Performance Marketing Specialist, PPC Specialist, Digital Marketing Specialist, or a similar role. Excellent verbal and written communication skills in English. Proven experience managin

A/B testing · mentioned
dia campaigns. You will monitor campaign performance, optimize budgets, conduct A/B testing, analyze key metrics, and collaborate with marketing and creative teams to maximize return on ad spend (ROAS) and achieve busine

Lead generation · mentioned
ptimizing paid advertising campaigns across multiple digital platforms to drive lead generation, customer acquisition, and revenue growth. The ideal candidate has a strong analytical mindset and hands-on experience manag

Google Tag Manager · mentioned
ience tracking and analyzing campaign performance using Google Analytics (GA4), Google Tag Manager, Looker Studio, or similar reporting tools. Experience conducting A/B testing and optimizing campaigns based on perform